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Ad Watcher reads your ad accounts every week and sends you a plain-language note on what changed. It can look, but it can't touch.

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Know what your ads did, without logging in.

One week of a landscaper's Google Ads, told in plain language.

RL

Ridgeline Landscaping

Google Ads · Last 7 days

Read-only access

By hand

OverviewLast 7 days

Impr.6,120

Clicks212

CTR3.46%

Avg. CPC$2.31

Cost$489.72

Conv.14

Search termClicksCostConv.

landscaping near me41$96.206

weekly lawn mowing28$71.055

free landscaping ideas17$38.140

yard cleanup cost9$22.481

sod installation price7$18.901

+ 58 more search terms

Last opened by the owner 5 weeks ago

With Ad Watcher

Your ads last weekTo Colin · Mon 6:05 am

Spend was steady at $489, right on your $70 a day budget.
Ads brought 14 calls. Thursday had none, against about two a day, then Friday was back to normal.
One search term, "free landscaping ideas", spent $38 with no calls. People searching it want ideas, not a crew.
Nothing else moved: same ads, same budget, nothing disapproved.

Proposed changeWaiting for a humanApproved

Add "free landscaping ideas" as a negative keyword

Lawn care campaign. Ads would stop showing for that search.

Nothing changes until a human approves it.

Approved. No more money on that search.Left as is. Nothing changes without you.

Approved by Colin at 9:20 am. He made the change himself.

Written by Ad Watcher with read-only access. It suggests changes and never makes them; a human decides.

Example. The business, names, and numbers are made up; the process is the one we run for real.

What it takes off your plate

The weekly read

Spend, results, and what moved, in sentences instead of a dashboard.

Changes, pitched

Each recommendation comes with its reasoning, and a human decides.

Plain language

No acronym walls. If a report needs a glossary, that's a bug.

Where you already look

In your inbox or Slack, so nobody has to log in.

What it reads, and what you get

Connected the way you'd set up a new hire: only what the job needs.

It reads

Your ad accountsRead-only

Ad WatcherChecked by a person

You get

A weekly noteIn your inbox or Slack, Monday morning
Changes worth makingWith the reasoning, for you to approve

It never

Changes a campaign
Touches a budget or a bid

Every report logged
A person on our team checks its work
Weekly, and a human checks each report

When it's unsure, it says so.

One strange week is usually just one strange week. What it can't explain gets flagged as unexplained, not explained away.

A spike with no cause
Data that disagrees
A week too noisy to call

How every agent asks before it acts

Flagged, not explained awayClicks doubled on Tuesday, and nothing changed on our side. Worth a look?

Noted. It stays flagged until it's explained.

Asked by Ad Watcher. An example; the names are made up.

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2We build it in your accountsIn month one. For the first week, a person on our team checks every write.
3Keep it, or cancelIf it isn't earning its keep within 14 days, cancel and pay nothing.

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More work we take off your plate

Updating the CRM Chasing paperwork Writing reports Prepping for client calls Sorting the inbox Keeping clients updated Keeping the website current Gaps in our software