Privacy Policy

Privacy Policy for lilAgents

This Privacy Policy explains how lilAgents ("we," "us," or "our") collects, uses, and shares information when you use our website (lilagents.com), browser extensions, and web applications (collectively, the "Services"). It also outlines your privacy rights and how we protect your information.

Information we handle for clients during an engagement, like the data inside their own accounts and tools, is covered by that client's written agreement, not by this policy.

By using our Services, you agree to the practices described in this Privacy Policy. Your use of our Services is also governed by our Terms and Conditions, which include the terms for appearing on our podcast.

Interpretation and Definitions

Interpretation

Words with initial capitalization have specific meanings defined below, applicable in both singular and plural forms.

Definitions

• Account: A unique account created to access certain features of our Services.
• Device: Any device (e.g., computer, phone, tablet) used to access our Services.
• Personal Data: Information that can identify an individual.
• Service Provider: Third parties that process data on our behalf to support our Services.
• Usage Data: Data collected automatically about how you use our Services.
• You: The individual or entity using our Services.

Collecting and Using Your Information

Types of Data Collected

We collect information necessary to operate and improve our Services, including:

Personal Data: Such as email address or name, if you provide it (e.g., when creating an account).

Usage Data: Automatically collected details like IP address, device type, or interaction patterns.

Business Contact Information: We may collect and process professional contact information (such as business email addresses, company names, and job titles) for lead generation and business-to-business marketing purposes.

For our browser extensions and web apps, we collect data about how you interact with them to ensure they work properly and to enhance your experience.

Tool submissions: When you use tools such as AgentGrade (agentgrade.app), we store the website URLs you submit for analysis, along with a timestamp, so we can understand how the tool is used and improve it. We do not store the resulting report or your IP address.

Tracking Technologies

We use standard technologies (e.g., cookies or similar tools) to collect information and improve our Services. You can adjust your device settings to manage these technologies, though this may affect functionality.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and support our Services.
• Improve user experience by analyzing usage trends and optimizing performance.
• Communicate with you about updates or inquiries.
• Generate leads and conduct business-to-business marketing activities.
• Analyze and improve our marketing campaigns and business operations.
• Meet legal or operational needs.

Sharing Your Information

We may share your information:

• With Service Providers who help us run and improve our Services.
• During business events like mergers or acquisitions.
• When required by law or to protect our rights.

We do not sell your information to third parties.

Retention

We keep your information only as long as needed for the purposes in this Privacy Policy or as required by law.

Transfers

Your information may be processed in locations outside your region by the established providers that run our website, forms and email, under their own security and privacy terms.

Your Rights

You can:

• Request access to or correction of your data.
• Ask us to delete your data.
• Opt out of data collection via device settings or by uninstalling our extensions/apps.

See "Contact Us" below to exercise these rights.

Security

We take reasonable steps to protect your information, but no system is fully secure. We're committed to safeguarding your data.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience, analyze website performance, and deliver personalized content. When you first visit our website, you'll see a cookie consent banner that allows you to accept or decline different categories of cookies.

Cookie Categories

We organize cookies into three categories:

Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They include cookies that remember your consent preferences and enable basic website functionality.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use:

• Google Tag Manager and Google Analytics: To measure website traffic, user behavior, and campaign effectiveness. Data is anonymized and used to improve our content and user experience. Learn more: Google Privacy Policy
• Microsoft Clarity: To capture behavioral metrics, heatmaps, and session replays that help us optimize website design and functionality. Learn more: Microsoft Privacy Statement

Marketing Cookies

These cookies track your browsing habits to deliver relevant advertisements and measure campaign performance. We use:

• HubSpot: To track visitor activity, deliver personalized marketing content, and manage customer relationships. HubSpot may associate your website activity with your email address for targeted communications. Learn more: HubSpot Privacy Policy

Managing Your Cookie Preferences

You have full control over which cookies you accept:

• First Visit: When you first visit our website, a cookie consent banner will appear allowing you to accept all cookies, reject non-essential cookies, or customize your preferences by category.
• Changing Preferences: Your cookie preferences are stored for approximately 2 years. If you wish to change your preferences, you can clear your browser cookies and revisit our website to see the consent banner again.
• Browser Settings: Most browsers allow you to manage or block cookies through their settings. Note that blocking certain cookies may affect website functionality.

Data Retention

Cookie data is retained as follows:

• Consent preferences: Approximately 2 years
• Google Analytics cookies: Up to 2 years
• Microsoft Clarity cookies: Up to 1 year
• HubSpot cookies: Up to 6 months

Changes to This Policy

We may update this Privacy Policy and will post changes here with an updated "Last updated" date. Check back periodically.

Contact Us

For privacy questions, reach out via:

• Email: support@lilagents.com
• Website: https://lilagents.com