Case study
One app to run a scoop business.
Scheduling, routing, invoicing and field ops for pet waste pros, in one app. See it at lupaprima.com.
Scheduling, routing, invoicing and field ops for pet waste pros, in one app. See it at lupaprima.com.
Marq runs a real scoop route with Dooky Squad, and the software on the market did not fit how that work actually happens. So we built Lupa with him: scheduling, routing, invoicing and field ops in one app, with unlimited team seats and no per-seat fees. See it at lupaprima.com.
On the Dooky Squad side, we also automated the content strategy and the location pages. Instead of a monthly scramble, the pages stay current and the strategy executes without someone pushing every piece by hand.
Lupa started at Dooky Squad, where we rebuilt the website, set up tracking and cut wasted spend before building the software.
Marq's words, not ours: marketing and SEO spot on, and less stress for him. The structure is what makes that durable. The product has one owner, and the automation keeps working whether or not anyone is watching it that day. That is what ownership-first means in practice.
We take the repetitive work that eats your week and automate as much of it as we can, so the only things left on your plate are the ones that actually need you.
