Case study

A fast site that shows what is working.

Off slow, rented hosting and onto a site they own, with tracking that shows which marketing brings in quotes.

The Dooky Squad website

From rented hosting to a site that reports back.

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Dooky Squad’s old site sat on slow, costly hosting that felt like renting space, and nobody could see which campaigns actually brought in quotes. We rebuilt it in under two weeks as a fast Astro site on Netlify with a git-based CMS, put tracking on every quote and lead path, and started a weekly content cadence aimed at local service searches.

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Then we looked at the spend. A quick audit found about $525 a month going nowhere: a forgotten Google Ads campaign at about $500 a month and a duplicate Google Workspace account. Both were shut off the same day. Dooky Squad is also where Lupa started, the field software Marq went on to build with us.

“I can’t say enough about how awesome lilAgents has been. My marketing and SEO are spot on and I owe it all to them. Less stress for me! Highly recommended.”

Marquis Pounds
Marquis Pounds
Owner, Lupa and Dooky Squad
What they wanted off their plate
Slow, rented hosting
A costly stack that felt like renting space rather than owning a growth asset, and page speed suffered for it.
No view of what worked
Without tracking on the calls to action, there was no telling which campaigns drove quotes and revenue.
Content that could not keep up
Competing locally takes fresh, location-relevant pages, and the old setup made that slow.
Plugin-and-patch risk
Rented CMS platforms mean constant updates, security exposure and surprise breakage.
How the work shows up
98%
Site health score after the rebuild, with zero critical errors.
$525
A month of wasted spend found and shut off the same day.
~11
Leads from one brand video ad in a single 30-day window.

Conclusion

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In Marq’s words: marketing and SEO spot on, and less stress for him. The site costs nothing to host, it belongs to the business, and it shows him what is working.

Marq went on to build Lupa with us: scheduling, routing, invoicing and field ops for pet waste pros, in one app.

The engagement at a glance
Client
:
Dooky Squad
Industry
:
Local services
Quote from
:
Marquis Pounds, Owner
Work
:
Website rebuild, tracking, SEO and ads
Timeline
:
Under two weeks
Hosting
:
$0 a month
Related
:
Lupa
Status
:
Live
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