lilROI
Marketing ROI calculator: see leads, customers, revenue, and the headline ratios from your ad spend
Monthly ad spend
$
Symbol
Average cost per click
$
Visitor to lead rate
%
Lead to customer rate
%
Average value per customer
$
Use lifetime value for the customer value if your business is built on repeat purchases. ROAS counts revenue against ad spend; it ignores the cost of goods and your time, so treat a positive ROI as the floor, not the finish line. Nothing is uploaded.
Want the method behind the math?
Our marketing-ROI guide walks through every formula in this calculator, plus the benchmarks that tell you whether your numbers are healthy and where to push when they are not.
Read the guide
