Case study

97,000 site issues, fixed in weeks.

An established Shopify apparel brand went from 97,000 technical issues to near-perfect health, and sales rose 52% over 90 days.

Shopify store SEO and email results

A store buried under its own technical debt.

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The store had 10,738 critical errors and 39,049 warnings across more than 4,100 pages, a 72% site health score, and no presence in AI search. We ran an AI-assisted audit across the whole site, ranked every fix by revenue impact, and worked through it: 1,934 title tags rewritten, 547 duplicate pages resolved, 4,080 broken external links cleaned up, product schema added across the catalog, and about 260 spam backlinks from a previous vendor disavowed.

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Then we rebuilt the email engine. We cut a bloated 170,000-contact list down to engaged, behavior-based segments, which nearly doubled open rates and saved about $12,000 a year on the email platform. We also switched seven dormant flows back on, including a welcome flow that had been silently broken for nearly two years.

What they wanted off their plate
10,738 critical errors
Errors kept search engines from properly indexing thousands of product pages.
Invisible to AI search
No structured data and no AI crawler access, so the brand never came up in ChatGPT, Perplexity or Google AI Overviews.
An email list working against itself
17+ legacy lists blasting about 170,000 contacts at a 26% open rate.
Automation switched off
A broken welcome flow and seven dormant flows left automated revenue on the table.
How the work shows up
+52%
Total sales over 90 days, against the prior period.
99.9%
Of errors eliminated, from 10,738 down to 8.
$12K
A year saved on the email platform, with open rates up from 26% to 49%.

Conclusion

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The fixes were technical, and the result was not: more of the right people found the store and bought something. The brand stays anonymous here, so the numbers carry the story.

The engagement at a glance
Client
:
Established apparel brand
Platform
:
Shopify and Klaviyo
Work
:
AI-assisted SEO audit, fixes and email rebuild
Pages audited
:
4,100+
Catalog
:
3,000+ products
Status
:
Complete
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