Case study

1,500+ newsletters, searchable in one place.

A modern site, a CMS the firm runs itself, and AI that organized more than 1,500 archived newsletters.

The Firehouse Lawyer website

An attorney’s time is billable, so the busywork had to go.

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The Law Office of Eric T. Quinn publishes a regular newsletter, and the old website made every part of it slow. Sends were delayed by technical problems, and fixing a typo meant asking someone else to do it. Every hour spent on the website was an hour not spent on clients.

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We rebuilt the site on fast, modern architecture with a custom CMS, so the firm adds practice areas and uploads newsletters without help. Mailchimp now handles distribution automatically, with CAN-SPAM compliance built in. We also used AI to summarize and organize more than 1,500 archived newsletters into an indexed, searchable library, and moved hosting to $0 a month.

“I would recommend lilAgents to any small business owner that is interested in increasing their online presence and basically bringing out the best in their company in a way that is more modern and easily accessible to members of the public.”

Eric Quinn
Eric Quinn
Attorney, Law Office of Eric T. Quinn, PS
What they wanted off their plate
Newsletters stuck in the pipe
Technical problems with the old site delayed sends and got in the way of client communication.
A typo meant a support request
Simple corrections needed outside help, which took time away from client work.
A site that looked its age
The old format did not match what younger clients expect, which limited outreach.
Updates that ate billable hours
Uploading newsletters and editing pages took time that belonged to clients.
How the work shows up
1,500+
Archived newsletters summarized and indexed with AI.
$0
Monthly hosting after the migration.
Automatic
Newsletter distribution through Mailchimp, CAN-SPAM compliant.

Conclusion

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In Eric’s words, the firm is more modern and easier for the public to reach. The part clients never see matters just as much: the time that used to go to wrestling the website now goes to clients.

The engagement at a glance
Client
:
Law Office of Eric T. Quinn, PS
Location
:
Washington State
Quote from
:
Eric Quinn, Attorney
Work
:
Website, custom CMS and newsletter automation
AI work
:
1,500+ newsletters organized
Lane
:
Tool Builder and automation
Status
:
Live
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