lilBrand Kit
The logos, colors, type, icons and voice behind lilAgents, in one place. Take what you need; every logo downloads as PNG and SVG.
The logos, colors, type, icons and voice behind lilAgents, in one place. Take what you need; every logo downloads as PNG and SVG.
Every choice in the kit traces back to one idea: the identity should be as open and as easy to take with you as the work we do for clients. The positioning in one line: Get your team's time back. We automate the busywork humans don't need to do. For medium-sized businesses, we automate the busywork humans don't need to do, so you can focus on moving the business forward.
The glyph is a tight piece of geometry. A "lil" anchors the left side and a capital "A", for Agents, sits in the negative space on the right. The lowercase "i" repeats inside each variant on purpose: each one stands for an agent, scoped to a single job and doing that one job well. Small in scale, full in posture.
Horizontal, stacked and submark, each in color, black, white and color reverse. Use the color versions on light grounds and the reverse or white versions on dark ones.
A small core palette does the heavy lifting. The quieter colors handle grounds, hairlines and dark bands without competing with it. Light first: the site is built on light grounds.
Page heroes sit on a faint periwinkle wash over a fine dot grid, drawn in CSS rather than baked into an image, so it recolors with the brand and costs nothing to load. Highlighted words get a soft periwinkle marker, like this.
Clash Display carries the headings: geometric, a little technical, set at semibold with tight tracking. Figtree runs everything else, with a real weight range for body copy, labels and buttons.
We take the repetitive work that eats your week and automate as much of it as we can, so the only things left on your plate are the ones that actually need you.
Interface and illustration icons are Phosphor, regular weight, in the current text color. Social and platform logos are Font Awesome Brands and nothing else. Each agent is a flat line character with one job.
We call out the parts of this business that do not serve the client, from a foundation of real, hands-on experience. We speak owner to owner: straightforward, specific and free of buzzwords.
No agency jargon, no buzzwords, no manufactured complexity. Say what the work is, what it costs and what it will not do, then get out of the way.
Everything we write reinforces the client's independence. They own the code, the accounts and the logins, and they can leave at any point with everything still running. Say so plainly and often.
Copy is a working tool, not decoration. If a sentence does not build trust, explain the offer or move someone to act, cut it. Never invent a number to make a point.
We work with AI agents every day, and we never sound robotic about it. Talk about what the automation does for the business and the hours it gives back, and name the person who supervises it.
Run any line through it before it ships.
"We provide holistic, proprietary automation solutions managed under our secure umbrella to optimize your operational footprint and ensure ongoing synergy."
"We automate the busywork humans don't need to do. A person on our team supervises it, and it all runs in accounts you own."
We take the busywork, a human supervises it, and you own everything we set up.
We take the repetitive work that eats your week and automate as much of it as we can, so the only things left on your plate are the ones that actually need you.
