Dooky Squad
From Slow Proprietary Hosting to a Fast, Owned Site With Real Marketing Data
The Challenge
Locked Into Slow Tools With No Clear Picture of What Worked
Expensive, Sluggish Proprietary Hosting
The old site sat on a slow, costly stack that felt more like renting space than owning a growth asset. Page load and UX suffered, the same pain many businesses feel on bloated WordPress installs or all-in-one site builders.
Limited Visibility Into Marketing Performance
Without reliable tracking on key calls to action, it was hard to know which campaigns actually drove quotes and revenue, which made it tough to improve Meta ads and other spend with confidence.
SEO and Content That Could Not Keep Up
Competing locally meant publishing fresh, location-relevant content, but the legacy setup made it harder to move quickly and rank for service-area keywords that matter.
WordPress-Class Risk and Maintenance Drag
Typical rented CMS platforms (including WordPress) mean constant plugin updates, security exposure, and surprise breakage. The business needed a tighter, lower-maintenance surface area.
Our Solution
A Modern Stack You Own: Speed, CMS Flexibility, and Measurement
High-Performance Astro Site on Netlify
Rebuilt the marketing site as a fast static Astro front end deployed on Netlify, with excellent Core Web Vitals, minimal attack surface, and hosting that can run at zero dollars on the free tier for this use case.
Git-Based CMS (Sveltia + Vault CMS)
Content edits flow through modern, git-backed CMS workflows, including Sveltia (the Netlify CMS lineage) alongside Vault CMS with Obsidian-friendly publishing, so updates stay simple, reviewable, and friendly to AI-assisted drafting.
Analytics & Conversion Tracking
Configured measurement so primary CTAs and lead paths are visible in analytics, enabling smarter A/B tests on creative, tighter geo targeting, and clearer attribution between paid and organic touchpoints.
Technical SEO Baseline & Ongoing Content
Established a clean audit profile and a weekly content cadence aimed at local service terms, supported by keyword and position tracking across dozens of relevant queries.
Paid Social Aligned to Real Service Areas
Meta campaigns and landing experience are kept in sync as routes tighten, so ad geography matches the site and the customers you actually want to serve.
$0/Month Hosting, Full Ownership
Like our other Netlify-backed deployments, the marketing site avoids heavy monthly hosting bills while keeping the codebase and content in formats the business truly owns.
The Results
Strong Health Scores, Clearer SEO, and a Better Feedback Loop
Blazing-Fast, Auditable Performance
Post-rebuild site audits hit roughly 98% overall health with zero critical errors and only minor warnings, with strong scores across performance buckets (often mid-90s to 100s depending on the audit).
SEO Momentum in Local Search
Position tracking across ~69 keywords showed steady improvement, including a major jump for a high-intent pet-waste service term in the Tacoma area, reaching page-one visibility.
Marketing You Can Steer
With tracking on primary quote and lead paths, the team can see how website and email-driven leads behave alongside paid social, supporting better creative tests and budget decisions.
Less Stress for the Owner
A simpler stack, predictable updates, and lilAgents on ongoing SEO and ads support means less time fighting the website and more time running the business, matching Marquis’s experience on the homepage testimonial.
"I can't say enough about how awesome lilAgents has been. My marketing and SEO are spot on and I owe it all to them. Less stress for me! Highly recommended."
Services Delivered
Our work focused on Dooky Squad's marketing site, performance, and measurable growth, not one-off tactics.
Explore All Our Services- Website Rebuild (Astro)
- Netlify Deployment
- Git-Based CMS (Sveltia / Vault CMS)
- Google Analytics & Conversion Events
- Technical SEO & Site Audits
- Local SEO & Content Strategy
- Meta Ads Strategy & Geo Targeting
- Keyword Position Tracking
Ready to Own a Faster, Measurable Site?
Let's talk about migrating off slow, expensive platforms and building marketing you can track and optimize.
Schedule a Consultation
